{"product_id":"enlighten-white-whitening-toothpaste-75ml","title":"Enlighten White Whitening Toothpaste | Enamel Safe | 75ml","description":"\u003ch2\u003eClinical-Grade Teeth Whitening for Daily Use\u003c\/h2\u003e\u003cp\u003eImagine brushing your teeth every morning and evening, and actually seeing your smile get brighter over time — without harsh bleaches or strips. Enlighten White is a dentist-developed whitening toothpaste that removes stains, protects enamel, and restores the natural gloss of your teeth, all as part of your regular routine.\u003c\/p\u003e\u003ch2\u003eWhat It Does\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eRemoves stains from coffee, tea, red wine, and smoking\u003c\/li\u003e\n\u003cli\u003eRestores gloss and improves tooth colour\u003c\/li\u003e\n\u003cli\u003eProtects enamel with a low-abrasion, silica-based formula\u003c\/li\u003e\n\u003cli\u003ePrevents plaque and cavities\u003c\/li\u003e\n\u003cli\u003eProlongs the results of professional whitening treatments\u003c\/li\u003e\n\u003cli\u003eSafe for crowns, veneers, and composite bonded teeth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eUse twice daily — morning and evening. Apply a pea-sized amount to a \u003cstrong\u003edry\u003c\/strong\u003e toothbrush and brush for 2 minutes. For an instant colour boost (ideal for smokers or heavy coffee\/wine drinkers), apply dry to the brush before brushing. Safe to use alongside mouthwash, floss, and other oral care products.\u003c\/p\u003e\u003ch2\u003eWhy Enlighten White?\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-Mode Stain Removal:\u003c\/strong\u003e Enzymatic action, silica micro-abrasive, surfactant stain repellent, and gentle polishing work together to lift and prevent discolouration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e1305 ppm Fluoride:\u003c\/strong\u003e Strengthens enamel and helps prevent decay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e Gluten-free, sugar-free, not tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloped by Dentists:\u003c\/strong\u003e Formulated in Europe by Enlighten Research Labs — specialists in professional teeth whitening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Ages:\u003c\/strong\u003e Adults and children from age 2 (use half the amount for children).\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eDuo-Care Tip\u003c\/h2\u003e\u003cp\u003eFor sensitive teeth, pair with Enlighten Serum: use Enlighten White in the morning and Enlighten Serum in the evening for whitening with sensitivity relief.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNo wash bag should be without it.\u003c\/em\u003e\u003c\/p\u003e","brand":"Enlighten","offers":[{"title":"New Formulation","offer_id":61844689551690,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0487\/3034\/files\/61xAw0UvsWL.jpg?v=1778855941","url":"https:\/\/thedentalhealthclub.com\/products\/enlighten-white-whitening-toothpaste-75ml","provider":"The Dental Health Club","version":"1.0","type":"link"}